GA4 may not be universally loved, but it gives B2B marketers a chance to finally track user behavior in a more flexible and tailored way. Still, the power of GA4 lies in how well you structure your events. Done right, your data becomes a source of truth for campaign performance, lead intent, and on-site behavior. Done wrong, and you’re left with a mess of fragmented reports and unusable...
How to Structure GA4 Events for Better B2B Marketing Insights
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