This page tracks what I’m working on or exploring right now. Updated every month or so. Inspired by the Now movement (nownownow.com).
June 2025
Digging deeper into BigQuery
I recently started the BigQuery course at CXL. My goal is to get more comfortable working directly with raw event data, especially as server-side tracking and privacy changes reshape marketing analytics.
I’m exploring ways to:
- build cleaner event-level reporting pipelines
- analyze conversion journeys beyond sampled dashboards
- integrate data from GA4, Appsflyer, and CRM systems
So far, I appreciate how the course balances foundational SQL with practical marketing applications. It feels like an essential step to future-proof performance measurement skills.