Who I Am
I’m Eratosthenis Kostaras — a digital marketing strategist with deep experience in performance marketing, analytics, and MarTech integration. My work lives at the intersection of data, tools, and decision-making. I enjoy solving hard problems, asking the right questions, and designing systems that quietly perform.
I believe that good marketing is both structured and experimental. It listens before it speaks. And it respects both the numbers and the people behind them.
How I Work
I approach marketing as a system — one that’s measurable, flexible, and aligned with business context. I focus on what works, but I’m more interested in why it works. Whether it’s optimizing campaigns, refining tracking architecture, or exploring user behavior patterns, I aim for clarity, consistency, and insight.
Over time, I’ve come to value frameworks over hacks, signal over noise, and strategy over trends.
What I Value
- Clarity over noise
- Curiosity over certainty
- Iteration over perfection
Beyond Work
I live in Greece with my family. I spend a lot of time walking, reading, and thinking about how things fit together — from marketing funnels to story structures.